We are excited to be part of the national network of specialist bicycle retailers able to offer a unique e-commerce online ordering system called "Ultimate Pursuits".

Ultimate Pursuits is the UK's largest range of cycling products available to you online! Once inside, you can browse a range in excess of 8000 product lines from many of the leading international cycling accessory brands. Ultimate Pursuits offers you all the convenience of shopping online with the comfort of knowing you are buying from a reputable bricks and mortar retailer local to you. There’s no minimum order value, no carriage charge and a price promise ensuring you always get the best price.

The website is easy to navigate with a search wizard, keyword search or simply search via the catalogue and be guided to the products you are interested in. Availability is identified by each product along with details of alternatives and related items which may be of interest to you. If an item you are interested in is not available simply enter your e-mail address and will be notified the minute it is back in stock. To assist your purchase there are published comments on the products from magazine reviews through to customer feedback.

Ordering is simple, just add your purchases to the shopping basket and once complete, just click checkout. A 50% deposit secures your order and the balance is paid in store when you collect the goods. You will be e-mailed an order confirmation and we will contact you to confirm receipt of your order. Goods will usually be available for collection within three working days but often the goods are available for immediate collection from our extensive stock holding.

Buying over the internet using Ultimate Pursuits is easy and has some advantages over conventional web ordering because there are no carriage charges, no waiting for a carrier to deliver, no faceless company on the end of a telephone, trouble free returns and warranty, no concerns about the security of your transaction but instead professional advice and support from us, your local independent specialist bicycle retailer. All you have to do is pick up the goods when you want, no hassle!

All products ordered via Ultimate Pursuits are for collection, in person, from our store.